Company News, Marketing News

Dr. Bronner’s Launches Limited-Edition Soap Label in Canada to Promote Film ‘Coextinction’

Label calls upon consumers to take action on four key issues to prevent the extinction of the Southern Resident Orcas.

Author Image

By: Lianna Albrizio

Associate Editor

Dr. Bronner’s, the family-owned maker of top-selling natural brand of soaps in North America, has launched a new, limited-edition label of its 946ml (32oz) Castile Liquid Soaps in Canada, with the message “Protect Orcas!” to promote the documentary film, “Coextinction.”    A presenting partner of the film, Dr. Bronner’s has created its first-ever limited-edition advocacy soap label for the Canadian market to further raise awareness about the film and its call-to-action. Among its messagi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters